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Marketing Fundamentals: Who Is Your Customer?
Marketing Fundamentals: Who Is Your Customer?
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1
Students
4
Lessons
ID
Language
Created by
Gary Ottley
Language
id
Translations
None
Transcripts
English
Prerequisites
None
What you'll learn
Master these skills and apply them to real-world projects.
How segmentation, targeting and positioning methods can be used to acquire customers
How to use the marketing mix; product, price, promotion and place
Consumer behavior and how you can leverage market data to grow your business
How to use marketing strategies to position your company for maximum value creation
Course curriculum
2 sections · 4 lessons
2
Sections
4
Lessons
0
Reviews
1
Students
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About this course
Course description
Meet your instructors
Learn from industry experts
Gary Ottley
Full-Time Lecturer in Marketing at Babson College
Anjali S. Bal
Assistant Professor of Marketing at Babson College
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