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Quantitative Marketing Research

Quantitative Marketing Research

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4
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Prithwiraj Mukherjee
Created by Prithwiraj Mukherjee
5 weeks
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What you'll learn

Master these skills and apply them to real-world projects.

An introduction to the concept of value
Value and willingness-to-pay
The marketing research process
Estimating willingness-to-pay using auctions
Elements of quantitative survey design
Segmentation using cluster analysis
Ethical issues in marketing research

Course curriculum

2 sections · 4 lessons

2 Sections
4 Lessons
0 Reviews
1 Students
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Materi 1.1: Est quas autem officia quod.
Materi 1.2: Repudiandae dicta iusto totam laboriosam.
Materi 2.1: Maiores velit ut quaerat veniam.
Materi 2.2: Unde ut nam recusandae cum.

About this course

Course description

Meet your instructor

Learn from an industry expert

Photo of Prithwiraj Mukherjee

Prithwiraj Mukherjee

Assistant Professor, Marketing at Indian Institute of Management Bangalore
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